Thought about adding audio to your Web site yet? You should.
While great copy does a good job of selling your services and
products, audio will amplify the effect of your words.
Audio gives you a more personal connection with your Web
visitors. Social psychologists tell us that humans are more
likely to trust you if they can both see you and hear you. And
prospects are more likely to buy from those whom they feel they
know, like, and trust.
So let's think about how you can build that instant rapport
with your prospects.
What Could YOU Do With Audio?